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In real estate development, staying ahead is a necessity. As a sales admin, tracking and acting on key metrics can turn a good year into a recordbreaking one. Explore the top four game-changing metrics every sales admin must master to supercharge your sales efficiency and bottom line.
1. Problem Deals: Monitor and Resolve Issues Promptly
Why It Matters: Problem deals are the silent killers of efficiency in real estate sales. Unresolved issues can snowball, leading to delays, customer dissatisfaction, and lost deals.
How to Track: Implement a robust tracking system that flags files with outstanding issues. Regularly review these files to ensure timely resolution.
Pro Tip: Establish a dedicated team or individual responsible for troubleshooting and resolving problem files. Utilize a CRM system to set automated alerts for unresolved issues.
2. Deals Out For Signing: Keep Track of Deals Awaiting Signatures
Why It Matters: Deals that are out for signing represent a critical bottleneck in the sales process. Delays at this stage can stall momentum and affect your sales cycle.
How to Track: Use a digital signing platform integrated with your CRM to monitor the status of all deals out for signing. This integration provides real-time updates on pending signatures.
Pro Tip: Set up automated reminders for clients and internal teams to ensure that deals are signed promptly. Consider implementing e-signature technology to expedite the process.
3. Signed Deals Without Payment: Follow Up Promptly on Signed Deals Awaiting Associated Payments
Why It Matters: A signed deal without payment is a deal that's not yet closed. Prompt follow-up on payments ensures that the sales process is completed and revenue is recognized.
How to Track: Maintain a clear record of all signed deals and their payment status within your CRM. Set up alerts for deals that remain unpaid past a certain timeframe.
Pro Tip: Develop a standardized follow-up procedure for collecting payments. This could include automated emails, phone calls, or even personalized reminders based on client preferences.
4. Deals Needing Signatures: Stay on Top of Deals Requiring Signatures to Keep the Sales Process Moving Forward
Why It Matters: Deals that are pending signatures can create significant delays in the sales process. Ensuring these deals are signed swiftly helps maintain momentum and keeps the pipeline moving.
How to Track: Use your CRM to flag deals that require signatures and track their progress. Set deadlines for obtaining signatures and monitor compliance.
Pro Tip: Prioritize deals based on their potential revenue impact and set up a priority alert system. Engage directly with decision-makers to expedite the signing process when necessary.
Mastering these four game-changing metrics will streamline your sales process, resolve issues efficiently, and ensure a steady flow of deals. Implementing these practices will enhance operational efficiency and significantly impact your bottom line, making you a key driver of your organization's success.
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